AS Evaluation - Question 5

How did you attract/address your audience?

Primary research is research used to collect data for a specific task. Types of primary data collection methods include surveys, questionnaires any data collected and produced by yourself. Which is up to date and relates directly to your project. The aim of primary research is to observe consumer responses and behavior to the product market your going into to make sure you produce something your target audience/consumers want.

  

Primary research helped us to understand what our target audiences hobbies and interests were. So we then knew what to include in my thriller, to satisfy and entertain the audience. The primary research carried out was voxpops a video survey which allowed my group to gain information to help us produce our opening scene and to find out what the audience like. Questionnaires allowed us to gain quantitative data to condense, to help us plan our thriller. From this data we gained an insight of our target audiences hobbies and interests related to the thriller genre – sub genres. It also allowed us to produce what our audience want to see.

 I also analysed thriller films to gain inspiration and understand generic elements of thrillers. I researched into age certificates to find out our target audience age and work out what age certificate fits the contents I have in my film. I had to research different  thriller films depending on each micro element. I analysed mise-en-scene, cinematography, editing and sound all to find out what our target audience want.

Carrying out this research not only allowed us to find out what we techniques in each elements we like ans want to include in our thrillers but it also allowed us to find out the purpose of each micro element and the reaction and effect you can get from your audience. Doing the micro-element research blogs also allowed us to unknowingly gain inspiration.

I researched film certificates on BBFC this research was done to find out the purpose and meaning of each age certificate and to also find out what age certificate is suitable for us by looking at the characteristics of each age certificate.
I also researched the history of thriller films and how they have developed and evolved over the years. This again allowed me to gain inspiration.

Secondary research is research that hasn't been created by yourself but has been taken from another source.
I carried out secondary research on narrative theories; this helped us have an idea of what type of theory was 
compatible with our narrative. There are three different theories from Aristotle, Vldamir Propps and
 Todorov. As a group we ended up deciding on Todorov's theory as it had the five stages that we thought were similar to our own. Here is Todorov's theory.

To conclude, the primary research helped us to find out what we needed to include in our thriller and also helped us to know whether our narrative idea is suitable for our target audience and to find out the age certificate for our target audience. All of this research linked together and supported one another to produce a film. This research really assisted us with planning and knowing what we were going to do when we had to start filming.